The phrase ‘it is better to give than to receive’ might not quite ring true when it comes to feedback. Many of us remember occasions where we were given feedback that hurt. We are less likely to remember the good feedback that helped us become better professionals. ‘It’s called a negativity bias,’ explains workplace culture writer Catherine Seiter. ‘Our brains have evolved separate, more sensitive brain circuits to handle negative information and events, and they process the bad stuff more thoroughly than positive things’. Although we remember criticism strongly, we don’t always remember it accurately: business transformation expert Charles S Jacobs draws on neuroscience to suggest we can instinctively change the information rather than ourselves if the criticism conflicts with our self-image.

What is effective feedback?

Effective feedback, according to executive coach Kate Judeman, means: ‘Paying attention and giving high-quality feedback from an empathic place, stepping into the other person’s shoes, appreciating his or her experience, and helping to move that person into a learning mode.’ 

Feedback is important for many reasons not least as a major tool enabling junior professionals to adapt, learn and grow. It’s vital for development and career progression.

Feedback is a fundamental part of learning. We tackle a new task, observe the results, obtain feedback and then modify our behaviour in the future. Without feedback, we are learning in a vacuum. Struggling with the inefficient and painful approach of trial and error.

As leaders, we coach our people to support their learning. Daniel Goleman and Richard E Boyatzis wrote in Harvard Business Review (2017) that there are 12 domains of emotional intelligence – one of which is coaching/mentoring. And providing feedback is a vital part of coaching.

Feedback empowers and motivates people. Psychologist Nancy Kline found that a five-to-one ratio of appreciation to criticism helps people to think for themselves. She argued that change takes place best in the context of genuine praise.

This relates to psychological safety in the workplace. Management consultants McKinsey explain: ‘Psychological safety means feeling safe to take interpersonal risks, to speak up, to disagree openly, to surface concerns without fear of negative repercussions or pressure to sugarcoat bad news.’ It can be hard for people to feel comfortable speaking up – when there are senior and more experienced people around and expectations are high.

Feedback is important for motivation. The Progress Principle study by Teresa M Amabile and Steve J Kramer found three types of feedback: nourishing events that were uplifting – praise or emotional support; catalytic events that helped work tasks – training or resources; and progress events – receiving feedback on progress. The study also found that employees’ ‘best’ days involved progress events.

Feedback situations at the Bar

We might seek feedback from juniors so that we can become better leaders and managers. Many chambers operate 360 feedback surveys where views are confidentially obtained from juniors, seniors and peers. We might seek informal views of our peers – to do a ‘reality check’. Sometimes it is hard to hear what others think – even when we had suspected such views but especially if we were unaware.

There are formal feedback situations such as the annual appraisal process – where we provide feedback on performance over a long period of time and against agreed measures. But regular, informal and timely feedback helps people learn and adapt as they go. To know – while it is fresh and front of mind – what and how they might do better in the future.

Many law firms and some barristers’ chambers request feedback from clients. This probes perceptions of how well lawyers connected, understood their needs, demonstrated technical expertise, proposed practical solutions and delivered good legal advice. Is the client always right? No. But their perceptions are their reality.

A 2014 Harvard Business Review article by Jack Zenger and Joseph Folkman showed people want corrective feedback even more than praise, if it’s provided in a constructive manner. By roughly a three to one margin, people believe it does even more to improve their performance than positive feedback. Generally speaking, the older they were, the more feedback people wanted. ‘Boomers’ (born between 1946 and 1964) showed a much stronger preference for giving positive feedback and for receiving negative feedback than the other two generation groups studied.

Avoid feedback that hurts

Tread carefully around delicate egos. Our personalities and self-worth mean we react differently to feedback. For some people, feedback might have little impact and for others it might feel traumatic. We can’t assess how people will react unless we know the person well and that is difficult with junior or new members of the set.

We can minimise stress and conflict by giving feedback on performance in a positive way. Feedback should be seen as a way to increase self-awareness, offer options and encourage learning rather than being judgemental and critical.

Research by psychologist Naomi Eisenberger showed that the brain treats social pain much like physical pain. Giving positive feedback can activate reward centres more than financial windfalls. There appears to be five social rewards (and threats) that are deeply important to the brain. People can experience feedback as an attack on their ‘status’, which to the brain is perceived like a physical attack.

So, frame feedback in a way that doesn’t activate people’s threat response. The SCARF model, introduced by David Rock, uses those five domains of human social experience: status is about where you are in relation to others around you. Your sense of personal worth; certainty concerns being able to predict the future; autonomy provides a sense of control over events; relatedness is a sense of safety with others, of friend rather than foe; and fairness is a perception of impartial and just exchanges between people.

American psychologist Edgar H Schein observed that survival anxiety needs to exceed learning anxiety if people are to change.

What’s the best way to provide feedback?

Examine your relationship with the person to whom you are providing feedback. They must see you as credible. There needs to be respect and trust. They must believe that you have good intentions and the feedback must be helpful.

Have some empathy – recall how you feel when receiving feedback. Put yourself in their shoes and imagine what they might be feeling as they hear your feedback. You should comment on the behaviour (which can be changed) and NOT the person (which cannot be changed).

The content of your feedback should be information specific (i.e. provide examples and evidence), issue focused and based on observation. Your manner will be important too – you need to be direct and sincere and ‘own’ the feedback.

Some suggest you provide a feedback sandwich – with positive layers wrapping up the more critical material. So start with a positive comment and appreciation for effort or work done well. Then mention the areas requiring change. Then make another positive observation. Keep language descriptive rather than evaluative.

It helps to understand learning theory when it comes to delivering feedback. For example, Kolb’s Experiential Learning Cycle has four stages; feedback is critical for the reflective stage and important for conceptualisation and experimentation stages. Gibbs’ Reflective Cycle is a six-stage model that guides your questions: Description – What happened? Feelings – What were you thinking and feeling? Evaluation – What was good and bad about the experience? Analysis – What sense can you make of the situation? Conclusion – What else could have been done? Action plan – If it arose again, what would you do?

It may be that the person is aware of their shortfalls – so you have no need to tell them. Often, people are more critical of their performance than is merited. In this case you can provide a realistic counter view. It will feel reassuring and supportive to them.

The timing and circumstances for providing feedback must be appropriate – and it should be an interactive process (a dialogue). The message (what is to be done and avoided in future) must be clear.

After providing feedback check that they have understood. Encourage them to ask further questions. Extract learning points for others. Help them to identify action points for the future. And follow up to see how they get on. 

 


 

References

  • ‘The Psychology of Criticism: How to Give and Receive Feedback at Work’, Courtney Seiter, 2014
  • Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science, Charles S Jacobs (Penguin: 2010)
  • The Worth Ethic, Kate Judeman PhD (Penguin: 1989)
  • ‘Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?’ Daniel Goleman and Richard E. Boyatzis, Harvard Business Review, 6 February 2017
  • Time to think: Listening to ignite the human mind, Nancy Kline (Cassell: 1999)
  • ‘What is psychological safety?’, McKinsey Explainers, 2023
  • The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work, Teresa M Amabile and Steve J Kramer (Harvard Business Review Press: 2011)
  • ‘Your Employees Want the Negative Feedback You Hate to Give’, Jack Zenger and Joseph Folkman, Harvard Business Review, 15 January 2014
  • ‘The neural bases of social pain: Evidence for shared representations with physical pain, Naomi I Eisenberger, Psychosom Med. 2012 Jan 27
  • David Rock’s SCARF model (2008)
  • ‘Anxiety of Learning: An Interview with Edgar H. Schein’, Edgar H. Schein, Diane L. Coutu, Harvard Business Review 1 March 2002
  • ‘10 Smart Rules for Giving Negative Feedback’, Geoffrey James, Inc.com, 21 August 2012
  • David Kolb’s Experiential Learning Cycle (1984)
  • Graham Gibbs’ Reflective Cycle (1988)

Feedback quotes

‘I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.’ Elon Musk

‘We all need people who will give us feedback. That’s how we improve.’ Bill Gates

‘The key to learning is feedback. It is nearly impossible to learn anything without it.’ Steven D Levitt

‘Feedback is a gift only when it comes from a person who has earned your trust.’ Gary Chapman